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Discontinued Plan Forces Subscribers to Choose New Options
Starting on July 13th, Netflix is set to discontinue its $11.99 ad-free subscription plan in Canada and the U.K., the cheapest ad-free option available. This change will force subscribers to select from one of three remaining plans:
- Standard with Ads - $6.99 per month
- Standard (Ad-Free) - $15.49 per month
- Premium (Ad-Free with 4K) - $22.99 per month
Impact on Current Subscribers
A social media post reveals that even those with a valid subscription are being prompted to switch plans immediately. One subscriber saw a message on their TV stating, "Your last day to watch Netflix is July 13. Choose a new plan to keep watching." The message further mentioned, "Your Basic Plan has been discontinued, but you can easily switch to a new one. Plans start at $5.99 with upgraded features."
Subscribers feel this is unfair as they are forced to decide on a new plan right away to enjoy the remaining period of their current subscription. On Reddit, many users voiced their frustration, with one commenting, "There's no option to continue watching without selecting a new plan."
Options for Affected Subscribers
Subscribers receiving the notice about the plan discontinuation have three options to choose from:
Standard with Ads - $6.99 per Month
- Resolution: Full HD (FHD)
- Simultaneous Streams: Up to 2 devices
- Downloads: Supported on up to 2 devices
- Ads: Included
Standard (Ad-Free) - $15.49 per Month
- Resolution: Full HD (FHD)
- Simultaneous Streams: Up to 2 devices
- Downloads: Supported on up to 2 devices
- Ads: None
Premium (Ad-Free with 4K) - $22.99 per Month
- Resolution: Ultra HD (4K)
- Simultaneous Streams: Up to 4 devices
- Downloads: Supported on up to 6 devices
- Ads: None
Broader Implications
The notices are currently being seen by subscribers in Canada and the U.K., with expectations that U.S. subscribers will be targeted soon. This move aligns with Netflix's announcement in January about encouraging customers to switch to either less-expensive or more-expensive plans.
American subscribers should take note and prepare for potential changes to their subscription plans. As the saying goes, "To be forewarned is forearmed."